Cover Story
The project was made with Avihai Mizrahi
Can we separate the archetype of the book and its functionality from the materials it is made of? Is it possible to strip the book off of essential qualities such as its content and still tell a story?
In the series Untitled the book serves as a material, physical, and cultural point of departure for the creation of new objects that stand on their own, and cannot be named.
Unlike a book, in which the content is not directly linked to the physicality of the object, the objects in the series demonstrate a direct link between the materiality and physicality and the content of the object and its story.
Cover Story
The project was made with Avihai Mizrahi
Can we separate the archetype of the book and its functionality from the materials it is made of? Is it possible to strip the book off of essential qualities such as its content and still tell a story?
In the series Untitled the book serves as a material, physical, and cultural point of departure for the creation of new objects that stand on their own, and cannot be named.
Unlike a book, in which the content is not directly linked to the physicality of the object, the objects in the series demonstrate a direct link between the materiality and physicality and the content of the object and its story.
BYSON
By Neil Nenner, Avihai Mizrahi
The broom has been an essential tool for humanity since ancient times, but its value is steadily diminishing. This project examines this often-overlooked household object through various design manipulations and marketing tactics aimed at selling products that nobody needs.
By giving them new qualities and elevating their aesthetic, economic, and emotional value, the designers have transformed these brooms from simple, cheap, and functional everyday objects into highly coveted exclusive items. The manipulations employed in the exhibition feature visual and material iconographic elements that charge the broom with pseudo-spiritual meanings and propose alternative or speculative uses for it.
Moreover, the project exposes marketing mechanisms that have long since become integral to our daily routines, with offers like the ever-so-tempting "two for the price of one." Similarly, the project features visuals that give unremarkable everyday objects rare qualities and new functions that change their value. A new broom—a good broom.
The project was presented as part of the exhibition ‘Uncomfort’
Objects as Agents of Propaganda: How Designers Contribute to Shaping Narratives
Curators: Prof. Jonathan Ventura, Galit Shvo
