Cover Story
The project was made with Avihai Mizrahi
Can we separate the archetype of the book and its functionality from the materials it is made of? Is it possible to strip the book off of essential qualities such as its content and still tell a story?
In the series Untitled the book serves as a material, physical, and cultural point of departure for the creation of new objects that stand on their own, and cannot be named.
Unlike a book, in which the content is not directly linked to the physicality of the object, the objects in the series demonstrate a direct link between the materiality and physicality and the content of the object and its story.
Cover Story
The project was made with Avihai Mizrahi
Can we separate the archetype of the book and its functionality from the materials it is made of? Is it possible to strip the book off of essential qualities such as its content and still tell a story?
In the series Untitled the book serves as a material, physical, and cultural point of departure for the creation of new objects that stand on their own, and cannot be named.
Unlike a book, in which the content is not directly linked to the physicality of the object, the objects in the series demonstrate a direct link between the materiality and physicality and the content of the object and its story.
Sagmeister & Walsh retrospective. Exhibition design, Holon Design museum, June 2018.
The Exhibition showcase the work of Sagmeister & Walsh studio, an international trendsetter in the field of visual communication, specializes in the transmission of information, messages, emotions and ideas by means of visual tools.
The study of visual communication is concerned with ways of observing and viewing the world, and with how visual metaphors and images anchored in cultural knowledge contribute to both the construction and the interpretation of reality. The gaze interpreting the image is never innocent, since it encompasses an entire worldview.
The exhibition was designed with Avihai Mizrahi.
Curated by Maya Dvash.
